Apple Files for a Series Augmented Realty Related Trademark... - Jonathan Cartu Internet, Mobile & Application Software Corporation
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Apple Files for a Series Augmented Realty Related Trademark…

Apple Files for a Series Augmented Realty Related Trademark…


 

Last July Patently Apple posted a report titled “Apple to Launch new Augmented Reality Art Sessions at Apple Stores Worldwide,” wherein Apple introduced us to Augmented Reality (AR) experiences called [AR]T; to [AR]T Walk; and [AR]T Lab. Today Apple filed for these trademarks in the U.S. and Hong Kong while the first trademarks have begun to surface in Europe today. An additional trademark was filed today in Hong Kong for ‘CryptoKit’ which we’ll cover at the end of our report.

 

[AR]T Walk

 

2 X ARTWALK

 

The other two U.S. trademarks cover Apple’s trademark application for [AR]T Lab  under number 88778174; and Apple’s trademark application for [AR]T under number 88778201.

 

Apple filed each of the [AR]T Trademarks under International Class 041. However, each version of [AR]T carried slightly different verbiage as noted below:

 

[AR]T Walk – International Class 041: “Arranging, organizing, conducting, and presenting arts events and exhibitions; presentation of multimedia entertainment content; educational services in the field of augmented reality; storing, sharing, and viewing of images and multimedia content.”

 

[AR]T Lab – International Class 041: “Educational services in the field of computers, software coding, and augmented reality; arranging, organizing, conducting, and presenting seminars, workshops, and classes in the field of computers, software coding, and augmented reality.”

 

[AR]T  – International Class 041: “Educational services in the field of augmented reality; arranging, organizing, conducting, and presenting seminars, workshops, and classes in the field of augmented reality; arranging, organizing, conducting, and presenting arts events and exhibitions; presentation of multimedia entertainment content; providing entertainment, animation, and arts programming by means of telecommunications networks, and wireless communications networks; providing non-downloadable entertainment, animation, and arts programming; storing, sharing, and viewing of images and multimedia content.”

 

Foreign Filings

 

In Hong Kong, Apple filed for [AR]T under application # 305181697

In Hong Kong, Apple filed for [AR]T Walk under application # 305181714

In Hong Kong, Apple filed for [AR]T Lab under application # 305181705

In Europe, Apple filed for [AR]T Walk under #018188979

 

Apple’s Hong Kong Class Descriptions

 

Apple’s International trademark filings covering the [AR]T series carried an extra International Class 035 as note in full below from the Hong Kong filing.

 

3 x Hong Kong TM Filing for ART series adds class 35

 

Apple’s International trademark filings covering the [AR]T series also added extra verbiage for International Class 41 as note in full below from the Hong Kong filing.

 

4 x Hong Kong TM Filing for ART series adds more verbiage to class 41 than in US

 

CryptoKit

 

Apple has filed for the ‘CryptoKit’ trademark in Hong Kong under number 305183127. Apple filed for their new trademark under International Class 09 that is short and sweet as follows: “Computer software; application development software.

 

What is CryptoKit? Apple’s CryptoKit is a new (as of summer ’19) library available from iOS 13 and onwards that performs cryptographic operations securely and efficiently. Its features include:

 

  • A (nice) Swift API.
  • Access to cryptographic functions.
  • Ease of use for easy to misuse functions.
  • An improvement over legacy systems.

 

For more on this, visit the report from “Medium” here.

 

Apple describes their CryptoKit this way:

Overview: Use Apple CryptoKit to perform common cryptographic operations:

 

  • Compute and compare cryptographically secure digests.
  • Use public-key cryptography to create and evaluate digital signatures, and to perform key exchange. In addition to working with keys stored in memory, you can also use private keys stored in and managed by the Secure Enclave.
  • Generate symmetric keys, and use them in operations like message authentication and encryption.

 

Prefer CryptoKit over lower-level interfaces. CryptoKit frees your app from managing raw pointers, and automatically handles tasks that make your app more secure, like overwriting sensitive data during memory deallocation.

 

You could find more reference material on Apple’s developer documentation webpage here.

 

Trademark classes are important because the trademark registration will only protect Apple’s trademark(s) in the classes that have been identified in their application.

 

11. 0F DESIGN & TMs Bar



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Software Development Jon Cartu

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